Impactech
Advisory
Go-to-market strategies, growth innovation, and business best practices for impact technology and services in climate, energy, sustainability, and education.
About
Impactech Advisory offers the comprehensive capabilities and deep industry knowledge necessary to help companies and organizations in climate, the energy transition, sustainability, education and other impact tech and services to succeed and grow effectively and efficiently. Our expertise spans go-to-market and product strategy, partnerships, marketing, and customer success. Want to experience the expertise of Impactech Advisory for your company? Reach out today and let’s discuss what we can do for you.
Our team has operator leadership and consulting experience with climate and sustainability companies across energy, carbon, water, mobility, circularity, industrial and consumer that span mitigation, adaptation and resiliency. This includes a range of tech and service solutions including: virtual power plants (VPP), energy storage, EV infrastructure and platforms, distributed energy resource (DER) and demand response (DR) management, solar, water and wastewater management, regenerative agriculture, carbon/CDR/REC market infrastructure, and product circularity among others.
Our Services
Go-to-Market Strategy
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Value Proposition
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Market analysis and segmentation
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Sales/Marketing strategy
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Channels and partnerships
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Pricing and Packaging
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Metrics, KPIs
Product or Service Strategy & Direction
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Define and align business and product objectives
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Customer and user need matrix and requirements
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Competitive and SWOT analysis
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Differentiation matrices
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Customer experience and success plan
Marketing Strategy & Implementation
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Brand strategy, definition, promotion
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Messaging and positioning for target audiences (customer, partner, funder, media)
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Communications strategy
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Strategic content and storytelling
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Strategic campaigns